The effects of TV shows on society are far-reaching and many. And if you didn’t already know this, much of the way in which we choose to communicate nowadays is a striking indicator of this influence. But what I personally find most intriguing about this matter is that TV productions even impact our deep internal monologs. These are the very conversations that we enact within our heads when we happen to be lost deep in thought.
Sometimes, even the language used to conduct these interactions is similar to the one used typically in the onscreen productions of our liking. And TV shows, more often than not, come with their fair share of agenda-laden, psychological messaging. By wielding this subtle yet effectively persuasive ‘soft’ power, these directorial ‘vehicles of content’ fix the popular narratives that rage on in society. And whether we like it or not, we find ourselves inevitably embroiled in this crossfire.
Either as a participant or as a weary observer who is forced to watch the unraveling of culture. A natural social system that is gradually replaced by one that is artificially construed to give power to someone who is forever ‘behind the curtain’. And if you like to reduce this issue into thinking of it as a mindless conspiracy theory, think again.
To delve more deeply into this affair, consider reading Noam Chomsky’s acclaimed book titled Manufacturing Consent. But if you want to skim through a less severe synopsis of this groundbreaking work, consider reading this piece carefully.
Where Do TV Shows Come From?
When you first start to think objectively about TV shows, a very fundamental question pops up into your head: Where do they come from? And this is good because an honest answer to this query acts like the first step on the ladder towards a full exposure of the background agendas in play.
All TV productions are made up of sights and sounds. The more impressive these schematics (a term of the trade), the more expensive the developmental surcharge. In order to cater to this large demand for funds, someone needs to foot the bill. And this is precisely the point where large organizational sponsors – mostly wealthy corporations – come into the picture.
He Who Holds the Purse Strings…
But all the money from these ‘generous’ financiers comes with a fatal catch, or certain ‘strings attached’.
The most typical of these come in the form of demands made for running donor adverts or making strategic mentions of sponsor products & services during the live show cycle. The other, more sinister, expectation comes in the form of the primary donor’s request to base financed shows around a particular ideological framework.
Think ‘Gossip Girl’ or ‘One Tree Hill’ (the names of popular young adult sitcoms) variety social liberalism – paired off with the worst tendencies of free market capitalism. And this, believe it or not, is the exact kind of psychological messaging that you get from these shows. I’ve even watched some productions centered on kids safety having to bend over backward to cater to their corporate financiers. One of these featured Barney the Dinosaur trying to sell young children and their parents on a toxic playdough mix. Some teen-audience geared shows have even been fined by the government for forcing sex-ed down their young viewers’ impressionable minds.
Socially Boycotting the Rebels
Most people, when they choose to put on their critical hats, can easily see through this media-corporate nexus. And once they do, they are not surprised to learn that in the U.S, most media outlets (be they involved in producing films, TV shows, radio serials, news shows. or anything in print) are owned by little more than nine major corporations. And in the interests of ruffling as many feathers as possible, you should know that all of them aim to promote strictly materialistic world order.
They want to consolidate, as it were, a world in which large, private multinational organizations (MNCs) fully hold sway. A world where all kinds of branded products are conflated, in their importance, with the absolute necessities of life.
Based on the current news affairs research that I regularly like to conduct with my Frontier deals internet connection, I am often astonished by the lobbying power that these corporations exert in Congress. But money, as per the age-old reality of this world, speaks. And it clearly shows its influence in matters where the good of the common man (or woman) is superseded by wealthy business interests.
And the case of sponsored TV shows, to a large degree, constitutes only one of the players in this grand saga of popular mind control & mass subservience.